Cause Related Marketing | Big Brothers of Greater Vancouver

Cause-related marketing is a partnership between Big Brothers and your company which promotes your company and benefits our programs through the donation of full or partial product or service sales. Working with Big Brothers on your cause-related marketing campaign will benefit your business and the community!

Read about one of our current corporate partners Fresh Start Recycling.

It's Simple

Choose a product or service to promote and then donate full or partial proceeds from it for a limited time. We can help you conceptualize the campaign AND we’ll share it with all of our friends!

The Benefits

The work is minimal but the return could be big. Simply spread the word about your promotion (and we will too!) and watch the business roll in. Not only is it great low-cost advertising but it will also communicate to your clients that you care about your community.

According to a May 2013 study, 82 percent of consumers consider corporate social responsibility when deciding which products or services to buy and where to shop.

Enhance your corporate image
Communicate your social responsibility
Differentiate your business from the competition
Directly impact children in your community
Build customer loyalty and generate new sales
Take advantage of Big Brothers' extensive network and allow us to promote your business for you via our e-newsletter, website, social media, newspaper submissions, and more!

Campaign Ideas

Retail or fast food establishments can donate a percentage of sales of a specific item for a limited time. (We can help you launch a new item!)
Restaurants can create a special feature menu with a flat amount going to BBGV each time a feature item is ordered.
Licensed professionals can donate a percentage of their hourly fee or a flat rate per new client visit.
Golf courses can donate a portion of each green fee or private lesson booked. Or create a limited-time Big Brothers golf & dine package